A quarter (25%) of all food and drink products launched in Germany in 2017 carried organic claims, according to new data from Mintel Global New Products Database (GNPD).

Organic launches have grown steadily over the past ten years in Germany, with the number of launches growing almost fourfold (291%) between 2008 and 2017.

Yet, almost three quarters (72%) of Germans would like to have an even wider choice of organic food and drink products where they shop. Over half of German consumers (54%) say that a primary factor in their purchasing decision is if a product is organic or has organic ingredients. Support for both statements is highest among 35-44 year old consumers, with 63% saying that an organic claim is a primary factor in their decision making, and 79% saying they would like to have a wider choice of organic groceries where they shop.